Delivering Your Message With Authority

Albert Mehrabian found that the total impact of a message comprises of:

• 55% body language/non-verbal
• 38% vocal (tone etc)
• 7% verbal (words)

So we could conclude it’s the way that you look and how you say what you say. Not what you actually say.


What to do with your body - the 55%
1. Lean as if you are alert and interested in whomever you’re communicating with.
2. Feel powerful, grounded and relaxed in the body - how you feel will affect how you are coming across.

Voice – 38% of the impact of your message:
You don’t have to boom to command authority, a quiet delivery can often convey the same amount of influence. If it’s a good, measured delivery and not a shy or timid approach then that’s fine.


For a full copy of this article or to work with me on perfecting your authoritative approach please contact me via the website, leaving a contact email/number. Skype lessons freely available.
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